Company and product names

What makes a naming project successful—one that leads to a name with solid internal support and an outstanding reception in the marketplace?

To assure a great outcome, we build the factors for naming success into our process from the beginning. We understand the importance of helping our clients create a common vision for the name. We know the pitfalls of trademark and negative meaning in other languages. We know that many choices are needed at the start to achieve the single winner at the end.

Our process is designed to lead you through the steps needed for a successful project, including:

• Building consensus among stakeholders;
  
  
• Creating a generous list of name choices;
  
  
• Conducting preliminary trademark and Google screening, so you are reviewing only names with a chance of availability;

• Providing linguistic screening of three languages for negative meaning.

A typical naming project takes about a month. Every project includes two rounds of name generation to assure a wide range of choices.

Company Names

Product Names