We are in the business of words.

We believe that how a company talks about itself—its verbal brand—is an essential business asset.

Verbal branding creates value by highlighting a company’s competitive advantage, clarifying its message, and establishing its identity in the marketplace.

We believe that verbal branding is a system. Names, taglines, messaging, and corporate collateral work together to form a lasting, powerful verbal brand.

The Russell Mark Group creates verbal brands for some of the world’s leading companies. We add value by:

• applying a proven, successful process;
  
  
• providing clarity and focus;
  
  
• bringing an outside perspective and industry expertise.